Insights for local businesses.

Practical advice on websites, SEO, AI discoverability, and growing your business online.

We Measured 191 Web Design Agency Homepages. 56% Had No Structured Data.

We measured 191 agency homepages that sell SEO-optimised websites. 56% emit no structured data, 26% have no H1, and 30% take over a second to respond.

August 23, 20267 min

Local business owner reviewing Google Analytics dashboard on a laptop showing engagement metrics and conversion rates

SEO

Website Analytics Beyond Page Views: What Actually Matters

Move past vanity metrics. The GA4 reports, Search Console signals, and conversion tracking setups that help local businesses make smarter decisions.

June 27, 202611 min

A small business owner reviewing Google Analytics 4 reports on a laptop — GA4 dashboard for beginners.

SEO

Google Analytics for Small Business: A Beginner's Guide

New to Google Analytics? Learn how to set up GA4, read the reports that matter, and turn website data into real business growth. No tech skills needed.

April 25, 202612 min

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